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June 15-22, 2025 marks Elder Abuse Awareness Week in Aotearoa New Zealand
As we observe World Elder Abuse Awareness Day on June 15th and Elder Abuse Awareness Week through June 22nd, Age Concern Auckland stands with communities across New Zealand to shine a light on a serious issue that affects thousands of older people in our country every year.
Elder abuse is not just a statistic – it represents real harm happening to some of our most vulnerable community members. It occurs when someone in a position of trust causes harm or distress to an older person, and sadly, it often happens behind closed doors where it's difficult to detect.
Elder abuse takes many forms, and it's important to recognise that it extends far beyond physical violence:
Physical abuse includes hitting, pushing, restraining, or any form of physical force that causes harm or injury.
Emotional or psychological abuse involves threats, humiliation, intimidation, or isolation that causes emotional distress.
Financial abuse occurs when someone misuses an older person's money, property, or assets without permission. This might include stealing, fraud, or pressuring someone to change their will.
Neglect happens when a caregiver fails to provide necessary care, leading to harm or endangerment.
Sexual abuse involves any non-consensual sexual contact or activity.
One of the most challenging aspects of elder abuse is that it often remains hidden. Many older people are reluctant to report abuse, especially when it involves family members. They may feel ashamed, fear retaliation, worry about losing their independence, or simply not recognise that what's happening to them constitutes abuse.
The statistics paint a concerning picture: research shows that the majority of elder abuse cases involve family members, with adult children and grandchildren representing a significant portion of alleged abusers. This family connection makes the abuse particularly devastating and complex to address.
As a community, we all have a role to play in protecting older people. Here are some warning signs that might indicate elder abuse:
Physical signs may include unexplained injuries, marks, cuts, or bruises, particularly in various stages of healing. Poor hygiene, weight loss, or untreated medical conditions can also be indicators.
Behavioural changes might involve an older person becoming withdrawn, fearful, anxious, or showing signs of depression. They may seem confused or agitated around certain people.
Financial red flags include sudden changes in banking patterns, missing belongings, unpaid bills despite adequate income, or new people showing unusual interest in an older person's finances.
Environmental concerns could include poor living conditions, lack of necessary medical aids, or isolation from friends and family.
Trust your instincts. If something doesn't feel right about an older person's situation, don't ignore that feeling. Your concern could be the first step in getting someone the help they need.
Stay connected. Regular contact with older friends, family members, and neighbors can help identify problems early and provide the social connection that helps protect against abuse.
Learn the resources. Know where to turn for help. In New Zealand, the Elder Abuse Response Service provides a free, confidential 24-hour helpline at 0800 32 668 4.
Support education. Help spread awareness about elder abuse in your community, workplace, and social circles. The more people understand the issue, the better we can prevent it.
Report concerns. If you suspect elder abuse, don't hesitate to contact appropriate authorities. This might include the police for immediate danger, the Elder Abuse Response Service for guidance, or local Age Concern services for support.
At Age Concern Auckland, we're committed to promoting wellbeing, rights, respect, and dignity for older people. Our vision is that older people thrive in an inclusive society for all ages – and that includes living free from abuse and neglect.
We provide support, education, and advocacy to help prevent elder abuse and support those who have experienced it. Our services include information and referrals, advocacy support, and community education programs.
Remember, elder abuse is not a normal part of aging, and it's never acceptable. Every older person deserves to live with dignity, respect, and safety.
During Elder Abuse Awareness Week, we encourage everyone to:
Preventing elder abuse isn't just the job of professionals – it's a community responsibility. When we look out for each other, stay connected across generations, and create communities where older people are valued and respected, we create natural protection against abuse.
This Elder Abuse Awareness Week, let's commit to breaking the silence around elder abuse. Together, we can create a society where every older person feels safe, valued, and respected.
Need Help or Have Concerns?
Learn More:
For comprehensive information about elder abuse and how to get help, visit our Elder Abuse Response page: Auckland Elder Abuse Response
If you or someone you know needs support, remember that help is available. You don't have to face this alone.